How to Get in the Know With Legal SEO

Do you understand the importance of legal SEO? Do you know why you should make it a priority? Without the use of keywords and linking, you won’t have a competitive edge. Whether you’re a large legal firm or a solo practitioner, you need to focus on making this activity a driving force in your digital marketing plan.

How to Implement and Benefit from Legal SEO
When it comes to SEO, legal practices might think they’re at a disadvantage. After all, the legal services field is highly regulated.  However, if you’re a legal practitioner and want to see your website succeed, you need to implement legal SEO practices.

Legal SEO is not exclusive to lawyers; it applies to any business that offers legal services as its primary business activity. The good news is that in order to reach your target audience effectively and efficiently, Google recognizes websites as more than just words on a page. It views them as structured data through a semantic markup, In simple terms, this means that you can follow specific methods that will help your website achieve success.

A legal search is a niche segment of SEO that requires specialized knowledge to optimize websites. These searches are designed to support people searching for legal information on a wide variety of topics.

The users who search these engines are usually looking for specific answers on how the law affects their everyday life, rather than general information. This means that the user will focus on their query, using only a few keywords. Therefore, to successfully achieve visibility in these engines, it is important to have an understanding of SEO and how to implement it on a legal website.

That’s why it’s essential to work with a law firm digital marketer – a company that knows what it takes to realize these types of results. By using law firm SEO, you can optimize your website so that it ranks higher in search engines so people click on your site first.

Your website needs to rank higher in the search engine result pages (SERPs) to prevent people from clicking on other sites. People who click on firms at the top of the SERPs also spend more money.

They usually are serious about finding a lawyer. Therefore, you can significantly increase your website traffic and increase your law firm’s revenue by focusing your efforts on legal SEO.

According to Search Engine Journal, the basics of legal search engine optimization include keyword research, website compliance, and off-page SEO practices. You also need to add local SEO, technical SEO, and the production of high-quality content into the mix.

Increasing the Traffic Pattern
The main reason you should prioritize legal SEO is to increase the amount of traffic to your website. When you rank highly for a specific keyword, your website will also get more organic traffic – from people who are looking for lawyers.

The more traffic your law firm website gets, the more clients will visit your site and the more money you will make. It’s really just that simple!

Another reason to focus on legal  SEO is to increase your credibility and optimize for long-term success. If you rank well for a keyword, it’s likely that you’ll stay at the top of the list for a long time. This allows you to focus on growing your law firm rather than worrying about keeping your website at the top of the list.

Identifying the Right Keywords for Your Legal Site
One of the most important components of law firm SEO is choosing the right keywords to target. Not all keywords are created equally, and some are much easier to rank than others.

For example, let’s say you’re a personal injury lawyer and you want to rank for the keyword “personal injury lawyer.” There are more than 1.2 million searches for this keyword every month. Therefore, the phrase is very competitive and is tough to deploy for ranking purposes.

On the other hand, let’s say you decide to target the keyword “attorney for a car accident.” This keyword has less than 100,000 monthly searches. As a result, it’s much easier to rank for because it has less competition,

Build an Expert Network of Partners for Legal SEO
Another important component of SEO in the legal field is building an expert partner network – a system that will link back to your website. This is also known as building your authority in search engines.

One way to do this is to write articles for other websites that have high authority and popularity. When you write for high-authority websites, they will often link back to your platform or place your name in their author bios.

This presents a powerful way to get more traffic to your website and rank well on Google. You can also join online forums and respond to other people’s questions and comments, providing a link back to your website.

If you run a podcast, you can also use your podcast episodes as a way to build links back to your website.

Forbes adds that it helps to include an SEO-friendly URL, preferably using a short keyword phrase, such as “DUI.” It also helps to add authoritative outbound links, such as you content links to copy on authoritative sites. Never link to competitors. For instance, link your law firm content to court cases, local authority websites, or judicial sites.

Add Rich Content to Your Website
Another important component of legal SEO is to build an impressive website that features high-quality content. This means that you want to create blog posts and articles that are rich in information and well-written.

This helps to build your authority in Google and also gives you more places to link back to your website with your keywords. The more content you have on your website, the better. You should also create high-quality information in your articles and blog posts.

Avoid keyword stuffing and only write only about those topics where you’re knowledgeable. Your articles and blog posts should be shareable – or written so people want to share them on social media or wish to link them to their site.

Add a Video Strategy to Your SEO Marketing
Videos are another great way to add rich content to your website and improve your lSEO efforts. You can create a video blog post or produce a video that goes along with one of your articles.

Include a Blogging Strategy as Part of Your Marketing Plan
When you create regular blog posts and publish them on your website, you are adding more content to your site. This gives Google another reason to rank your website higher. Create topics for your blog posts that are highly relevant to your practice area. Make sure they are as valuable as they are entertaining and informative to read. Post your blogs regularly.

Who to Call About Your Legal SEO Strategy
SEO is not just about ranking higher in the SERPs. It also includes driving traffic to your website. To realize your goals, contact an agency focused on digital marketing for an attorney. Call Attorney Marketing. Online for all the details at (888) 992-9529 today.

Legal Website Design: How It’s Different than Other Website Designs (Part Two)

When choosing a platform for your legal website design, you have two basic options: a website builder or a custom design. While a custom design may be more expensive, it does offer you full control over the look and feel of your website.

A website builder is a good option for attorneys who are just getting started since these platforms are easy to use and provide a lot of functionality. However, if you want to stay on top of your website’s development, it’s best to opt for customization.

Why a Customized Legal Website Design Works Better
A customized legal website design allows you to add to the look and feel of your website’s design. It also allows you to fully design the functionality, giving you the ability to create a website that is uniquely suited to your needs.

Decide on a Tending Strategy and Voice
Before you start designing your website, you should spend some time deciding on a marketing strategy. What is your unique selling proposition? How will you convey your value proposition to prospective clients?

How do you plan to set yourself apart from the competition? You may have an idea of your marketing strategy already, but you should revisit those plans and modify them from time to time.

Also, keep in mind the technology available to you today, such as artificial intelligence assistants and virtual reality (VR) tools. In addition, you’ll also want to consider the voice you want to use on your website.

For example, do you want others to perceive your brand as conservative, direct, or assertive? A website is a great place to showcase your personality and tone of voice, so make sure it reflects the true you.

Content is King
No matter what type of content you decide to include on your website, remember to make it relevant to your target audience. Avoid regurgitating the same information that’s featured in marketing materials, and instead, provide information that is valuable to your site’s visitors.

6 Examples of the Content You’ll Want to Include
Some examples of useful content you can include on your website include the following:

1. A Frequently Asked Questions (FAQ) Page
An FAQ page is a great way to help visitors find the information they’re looking for quickly and reliably.

2. Client Testimonials
Nothing speaks more loudly than the words of your clients. If you have positive feedback from previous clients, make sure to include it on your website.

3. A Detailed Explanation of Your Services
The more information you can provide, the better. If you have a wide range of specialties, a detailed description of each service is a great way to help visitors find the information they’re seeking in a quick matter of time.  

4. Blog Posts
Posts on your blog provide an opportunity to regularly update your website with new and fresh and compelling content.

5. Live Streaming Interviews
Live streaming allows you to interview industry experts, colleagues, or other intriguing people – individuals that will help draw interested clients to your website.

6. An Events Page
An events page is a great way to build brand awareness and connect with your visitors by hosting virtual or in-person events. Alternatively, you can also use the page to promote your speaking engagements.

Pulling It All Together: Lead Generation Strategies
Now that you’ve created a helpful and engaging website, you’ll want to make sure that people actually find it. Fortunately, there are many ways to attract visitors to your site. You can also use these strategies to increase your online presence and generate leads – making your website a virtual hub of activity.

Social media is one great way to build your brand and drive traffic to your website. Make sure to post on a consistent basis, and use the tools available to you, such as promoted posts, to boost your reach.

You’ll also want to publish content on other websites. When you do this, the goal is to avoid self-promotion, and instead to create content that’s helpful to other people in your field.

Participating in online forums is another way to build relationships with others in your industry and draw attention to your website.

To coordinate the listings on your events page, you can host a virtual conference to drive traffic to your site. Use an event to collect leads from the attendees.

Make it your goal, as well, to secure links from reputable websites. Link building is an excellent way to attract traffic to your website.

Wrapping It All Up
As you can see, designing a website is a lot more than just creating attractive graphics and stuffing it full of information. Your legal website design represents the front door to your law firm.

Therefore, it needs to be created to appeal to your specific client base and offer them value. A website design for attorneys is different from your average website because it needs to comply with stricter advertising regulations while meeting the expectations of a highly-specialized client base.

Create the Ideal Legal Website Design: Call Attorney Marketing.Online for the Exciting Details Now
Don’t let your competition get ahead of you. To make the most of your presence online, align yourself with a legal digital marketing professional. Contact Attorney Marketing.Online today at (888) 992-9529 for further information right now.

Legal Website Design: How It’s Different than Other Website Designs (Part One)

When it comes to the world of legal services, your first thought may be that there’s not a lot of room for creativity. And you’d be partially correct; legal website design can have its limitations. However, what makes an exceptional website stand out is how a designer uses the space.

How a Legal Website Design Stands Out
A great legal website design contains information that your audience craves and leaves them wanting more (ideally with your contact details). With so much competition out there, you need to stand out from the crowd.

Your website is the strongest indication a visitor has about how you work and represent clients. If they can’t find what they need on your site or if it looks less than professional, how can they trust you and the services you provide?

As an attorney, you’re probably already well-versed in the art of persuasive writing. You’re no doubt a pro at speaking convincingly in front of a crowd. So, isn’t it natural to assume that creating a website is just another way to show off your skills of persuasion?

Well, yes and no. It’s important to remember that people visit websites with the intention of finding out more about a legal firm—and its services. They want to know more about your brand too. Therefore, your primary objective is to communicate your brand message in an engaging way – one that drives visitors to take action, while offering the info they need.

Not only does your website need to provide legal information, but it also must inspire the reader to act and call your legal firm for an appointment.

Strengthening Your Presence Online
In today’s digital world, having a strong online presence is essential for legal firms of every size. Therefore, it can be challenging to stand out among the competition if you’re an attorney with scant knowledge of digital marketing.

Therefore, a website can help you establish credibility and trust with potential clients. However, this still may leave you wondering what sort of design you should choose. To ensure your legal website design is successful then, you’ll need a distinctive website – one that reflects your practice areas and your personality. Creating the right design will allow you to connect with your clients and give them reasons to contact you for legal help and advice.

Why is Website Design for Lawyers Different?
There are many reasons why website design for attorneys is different from your average website. First, attorneys must comply with specific laws and regulations, including advertising rules, licensing guidelines, and disciplinary rules.

Although many regulations cover all types of businesses, legal advertising and marketing regulations are usually much more stringent. For example, you may be prohibited from using certain words or phrases, or including certain information in your marketing communications.

In addition, your website should be designed to meet the expectations of a specific client base. For example, the legal needs of your business clients are very different from the information required by clients seeking a divorce.  

Finally, you’re in the service industry, and your website plays a critical role in helping your clients understand the value you provide. That’s why your website should serve as a virtual concierge, providing your clients with all the information they need to make informed decisions about their legal rights with regard to your services.

4 Attorney Website Basics
When you partner with a digital marketing agency that specializes in legal website design, you’ll find that keeping things simple will help you reach your target audience faster.

That’s because people visit your site with one goal in mind: to find the information they need as soon as possible.

Also, while you may have an interesting story about your firm to tell, it’s best to keep the narrative straightforward and to the point. A clear and simple website design will also help you avoid violating any advertising mandates or laws.

1. Get to the Point Quickly
Remember,  you only have a few seconds to grab the attention of website visitors, so avoid long-winded introductions and get right to the point. Include a clear message about your areas of practice and the benefits you provide. Highlight your most prominent case results.

2. Keep Everything Modern and Up to Date
Whether it’s the colors, the design elements, or the general look and feel of your site, you want to avoid using dated design trends. New technologies, such as artificial intelligence and virtual assistants, are becoming increasingly common, so you want to make sure your site is designed to accommodate these technologies.

3. Keep Everything Secure
Your site should be designed in a way that protects your visitors and any sensitive information they may provide, such as credit card numbers or bank account details.

4. Keep it Mobile-Friendly
More than half of all website traffic comes from mobile devices. To ensure that your site is friendly to mobile visitors, you should have a responsive design.

Learn More About Creating the Ideal Legal Website Design by Contacting Attorney Marketing.Online
If you want to make your presence known online, you need to contact a leading legal marketing agency in the field. Give Attorney Marketing.Online a call at (888) 992-9529 to schedule a consultation today.